WHY UX CAN MAKE OR BREAK YOUR SEO: A CARDIFF PERSPECTIVE FROM ADORE SEO

  By Leslie Jones | Adore SEO, Cardiff At Adore SEO, we’ve worked with businesses across Cardiff and beyond who’ve invested months — sometimes years — into their SEO. They've optimised keywords, built links, and published regular content. But here’s the brutal truth: none of that matters if your website is frustrating to use.